Archive for the 'corporate' Category

Green is where the green is

I’m going to take a break from George W today. I need something positive to talk about. We all know the U.S. economy has slowed down. Unemployment is up, inflation is up, the stock market is down, earnings are down, and the pace of venture capital investment has slowed dramatically. We’ve seen dramatically fewer technology IPOs this year, and even the once “immune” technology sector is seeing the effects of the ailing economy.

One area bucking this trend is green technology. A United Nations report indicates over $148 billion was invested into alternative energy last year, up a whopping 60 percent from the $92.6 billion spent in 2006. The report describes this as a “green energy gold rush”. Wind energy led with $50 billion in investments, but solar was the largest gainer with a 90 percent rise, totaling $28 billion in investments. Even high profile venture capital firms such as Kleiner Perkins have established funds and partner areas earmarked for green investments.

What’s great is that this appears to be a global trend led by Europe, which as we all know is far more advanced from clean tech and alternative energy perspectives than the rest of the world. There appears to be strong and growing interest in emerging countries such as Brazil, China, and India as well, as these countries recognize their growth and development will soon be hindered by their consumption and dependence on foreign energy. In case you’re wondering, not only do we pollute the most in the U.S. (on both an absolute and per capita basis), but we are one of the worst, least advanced clean tech, developed countries in the world.

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Walmart going local

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A while back, I wrote about Wal-Mart’s efforts to go green, including their efforts to implement green technologies and push their supply chain to go green. I’m happy to report that Wal-Mart is continuing to forge ahead with its efforts.

Over the past two years in the U.S., Walmart has increased the number of local farmers it works with by 50 percent. It expects over $400 million of produce will come from local sources this year, which is defined as purchasing and selling produce in the same state. Before you scoff at the fact that Walmart defines local as the same state and not within some arbitrary 150 mile radius, remember Walmart’s massive scale and the fact that there probably aren’t many farmers who can support supplying a few Walmart stores, let alone a single one. Also, ask yourself how many times you’ve eaten a Florida or California orange or produce grown in another state. Sourcing intrastate is a big step forward, especially since produce travels 1,500 miles on average before reaching consumers’ homes.

Walmart gave peach sourcing as an example. By sourcing peaches from 18 states instead of two, Walmart saves 672,000 miles and 112,000 gallons of fuel, equivalent to approximately $1.4 million in transportation costs. Given grocery accounts for 41 percent of Walmart’s U.S. sales, it’s easy to see how savings like this add up quickly. In addition, by sourcing more produce locally, Walmart is ready to accommodate the already large and growing demand for organic produce.

One of Walmart’s biggest principles is to lower costs so savings can be passed onto customers. It’s no secret a big reason Walmart is going green is that it’s good fiscal policy for them. Walmart saves money through many of its green initiatives, and they’re not afraid to admit it. Walmart may not do everything right, but it’s efforts to go green should be applauded by all of us. The next step I’d love to see Walmart take is to identify how eco-friendly (or not) a product is relative to competing products in the same class.

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Best Buy should be ashamed of itself

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How many of you shop at Best Buy? When I’ve gone, I’ve been disappointed by their usually high prices and unhelpful staff. That said, I will start going there less than I even do currently.

Best Buy should be ashamed of their recycling program and efforts they speak so proudly of. Best Buy is probably one of the largest retailers of electronics if not the largest. In essence, Best Buy is one of the worst contributors to the tons of electronics thrown into our landfills each year.

Best Buy can mitigate a lot of this buy offering recycling at its stores, but unfortunately, it doesn’t choose to do so. It only offers the recycling of some appliances and home electronics if you purchase something from them AND get it professionally delivered or installed through a service you purchase through them. In essence, they are really trying to up sell additional services and make even more money, while masking this as some type of great recycling program and environmental benefit they are offering.

To Best Buy’s credit, they do offer cell phone, battery, and ink cartridge recycling. However, given Best Buy’s huge contribution to electronic waste in our landfills, they should be ashamed of their paltry efforts. They don’t even offer an on-going free recycling program for old computers, printers, CD / DVD players, fax machines or other common electronics. They do have special weekend events which appear to be one-time events in certain cities. Let’s be realistic though. Recycling should be a year round event, not a one-time marketing and promotional event. In addition, Best Buy doesn’t even accept appliances, microwaves, smoke detectors, or air conditioners during these events. Why even bother having these events, lest its for a corporate dog and pony show? Best Buy definitely pales in comparison to Costco’s efforts, which offers free recycling, complete with free shipping and packaging materials.

If someone knows of a great effort Best Buy is doing to combat this problem, let me know. I couldn’t find it on their website, and I would definitely love to be proven wrong in this case.

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There may be no water in your next Coke

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While many companies are striving to become carbon neutral, Coca-Cola is seeking to become water neutral, meaning all the water used to produce its line of beverages will either be returned directly to the earth or reclaimed through recycling and conservation. This is a lofty goal, and Coca-Cola hasn’t actually set a timeframe. However, the company is aware that water is a precious resource which it needs to make beverages and which it needs for the company’s survival. For Coca-Cola, increasing population numbers and increasing demands on water make their goal more critical than ever.

For each liter of beverage bottled, Coca-Cola uses approximately two and a half liters of water. This amounts to nearly 100 billion gallons of water used annually, equivalent to about 20 percent of total U.S. water consumption. The water used includes water that goes directly into its beverages as well as water that is used for cleaning, lubricating machines, and growing sugar and corn (for corn syrup).

Recently, Coca-Cola has been an environmental target. In 2002, a Southern Indian village accused a Coca-Cola bottling facility of polluting and depleting groundwater, leading not only to a PR mess, but also forcing the bottler to shut down and leave the village. The last thing Coca-Cola wants is poor press, especially as corporate environmental responsibility is become more critical than ever. Also, imagine if Coca-Cola is banned from all or parts of burgeoning countries such as India or China. Being shut off from huge populations and areas for growth would be disastrous for the company.

Coca-Cola has taken some steps as it recognizes the potential PR mess that may be caused by a lack of significant proactive corporate responsibility. In some facilities, waste water is captured, treated, and used for street cleaning and car washing. Coca-Cola is also taking simple steps such as fixing leaking pipes and using less water intensive lubricants for its machines. Coca-Cola can probably take a chapter out of Wal-Mart’s book and create low-water consumption facilities with devices such as waterless urinals. Coca-Cola realizes the importance of water in its supply chain and the need to preserve as much of this natural resource as possible. If real water shortages come about, forcing bottling facilities to shut down will be the least of Coca-Cola’s worries.

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You can’t outgreen us!

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Refusing to be outgreened by Honda’s announcement of three new hybrids, Toyota recently confirmed that it will be introducing two new hybrids, in addition to a plug-in version of the Prius and a new third generation Toyota Prius due out next year.

Toyota’s executive vice-president of R&D, Masatami Takimoto, confirmed the new Toyota hybrid will be larger than the Prius. In addition, Toyota’s Lexus line of vehicles will have a new hybrid only model, which is rumored to be Lexus’ new entry level vehicle. Both of these cars are expected to debut in the Detroit Auto Show.

All of this comes on top of Toyota’s announcement late last year that it will be coming out with a Toyota iQ model. It’s Toyota’s attempt to answer red hot Mini Cooper sales and the new SMART car. The iQ concept, seen here in a comparison with the sub-compact Toyota Yaris, will be over 2.5 feet shorter than the Yaris. It’s expected to be powered by a 1-liter engine and will have room to sit four people. I’m not sure if it’s just me, but this car looks tiny! If we still have all those large SUVs on the road, I’m not sure how safe I will feel in one of these.

The hybrid and sub-compact battles will only get more heated as gas prices continue their endless climb upward. It’ll be exciting to see all the innovation and new cars over the next few years. Perhaps this is finally the time we will start seeing a real move towards smaller cars with less power… whenever I go to the gas pump, less (size and power) definitely will mean more (money in my pocket)!

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