In a previous post, I referred to an emotional talk by John Doerr, the famous venture capitalist at the TED conference. It’s now on YouTube, and I recommend that you watch it. He’s a great speaker and talks about how he and Kleiner Perkins approached the problem, as well as how companies like Wal Mart, and countries like Brazil have tackled this issue.
But a recurring theme in his talk is that despite some victories, we are not doing enough, and we need to redouble our efforts. He encourages the attendees of the conference to “make going green your next big thing - your gig.” How?
- Personally go carbon neutral
- Help lobby for legislation at the governmental level on climate change
- Use your personal power and your rolodex to help your companies go green.
Now we a may not all be powerful venture capitalists or captains of industry, but these are things we definitely need to do.
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