Just out of curiosity, are any of you getting the new iphone when it comes out on July 11? I am, but this is not why I’m writing the post. Instead, I want to tell you about something cool Apple is doing…with the box.
Apparently, Apple’s iphone will offer packaging made of potato starch, and supplied by PaperFoam. According to PaperFoam’s website, their packaging is carbon friendly, has low CO2 emissions, and 100% recyclable.
The company that I work for offers boxed software, so I often get pulled into meetings to talk about packaging. It’s been a struggle for us to find an eco-friendly solution (it costs a lot), so I’m totally digging the fact that there are more and more eco-friendly alternatives out there.
Hm. Funny that you should comment on Apple’s eco-packaging. I ordered a sleeve for my laptop from Apple which arrived in yesterday’ mail in a box 7 times the size of the sleeve. They packaged it as if it were LCD rather than polypropelene. I actually wrote them an email decrying their lack of eco-friendly packaging. Funny how the world works.